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UI stands for User Interface in UI and UX design. It encompasses the visual elements of a digital product or application that users interact with, including buttons, icons, typography, color schemes, and layout. UI design focuses on creating an aesthetically pleasing and intuitive interface that enhances user experience by facilitating smooth navigation and interaction. A well-designed UI ensures that users can easily understand the functionality of the product and efficiently accomplish their tasks. It plays a crucial role in attracting users, establishing brand identity, and promoting engagement. Overall, UI design aims to create visually appealing and user-friendly interfaces that enhance the overall user experience.

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