Jobs to be done in Open Mic Session

On Friday 13th May at 10:30 an open Mic session took place. The topic was "Jobs to be Done". Video and presentation included.

It is about the Customer Jobs Theory by Pedi and Palmer focusing on the desires of the customer, selling him not the product, but what he wants to become.

The text presentation is available at this page.

Further reading:

• https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca
• https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90
• https://hbr.org/2016/09/know-your-customers-jobs-to-be-done
• http://www.whencoffeeandkalecompete.com/